Money Matters: How to Make Your Small Business Succeed

Jackie in Yonkers, New York asks:

I found a path which I love. I created a unique dance/fitness business that brought all levels of exercise to the average-aged person. It was considered an escape into a realm of artistic expression or just a darn good workout. I lost my shirt.

I had worked 20 years in the cosmetic industry making money, but I was not happy. When I closed in January, I was bankrupt and in the thralls of trying to keep my townhouse. Many of my customers called to tell me how their lives had changed from my vision. How can something that was so good for others be squashed—if God is good? I’m barely surviving as a single mom. I’m applying for jobs in the old industry but have been gone from it for six years. I have no interviews lined up, yet. Help what do I do?

Psychic Anya Dawn ext. 9179 Responds:

Making business work involves a strategy that will not quit. Deciding where capital comes from must be established for a long-term enterprise. Profitable outcomes come from good beginnings; but not before you satisfy popular demand. It’s as if all the future tomorrows must be considered before all of today’s decisions.

Starting a business isn’t easy, but maintaining one is harder. Contemplate how to be sincerely objective when dealing with your goals. Take preventative action so that you’re not trying to accomplish in one year what should occur over many years. Thinking of limitations does not limit you; instead it provides warnings to prevent difficulties from taking you down.

Nothing’s lost if you see where you went wrong. Bless what happened, and go forward. Following reality is repeating accomplishments in workable amounts; risk taking is showing lack of fear to adversity. Safely gaining through gradually increasing goals is better than taking chances that won’t work.

Be time smart. Get maximum return for each day by taking yourself seriously. Outside in the world many drumbeats are reverberating different rhythms: close your ears to them. Remove yourself from people’s campaigns, if you’re trying to hear your own song.

We always attract income when broadening customer base. If you’re only getting known to the same small pool of people, repetitively, you won’t stay afloat. Don’t continue to fish where there aren’t any bites. Focus on actions that can bring new money to you; this will benefit you more than recreating contacts that don’t add value.

Purify your thoughts, and develop one small, perfect pearl at a time. Look to do things that you did not want to do before. Put yourself in many new roles and varied jobs to eliminate overhead. Examine the excellence of a well-run enterprise that slowly grows over time.

Much vigilance must go into being self-employed. But you have other choices. Work for another, where artistic expression can be your true satisfaction. Others can take on headaches while you show imagination in activities such as dance, group instruction and exercise demonstration. One pearl can be as beautiful as a whole necklace.

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